A couple of weeks ago, I wrote about how to be effective at networking events.  Today, I came across this advice from Adam Grant, arguing that the best way to be good at networking is to be good at something else; then, people will want to network with you, and you’ll have something to offer them.

Grant also linked to research done into one of the things I learned and suggested: cross-promoting other people that you know, and having them do the same.  SCIENCE proves that people will have a more favorable impression of you if someone else is the one promoting you.  This works even if you hire someone to sing your praises – and the listener knows that your promoter is being paid.

So never toot your own horn.  Work with someone else to cross-promote each other, and everyone will think more highly of you both.